As a part of each cohort, the UX Writing Hub offers a 6-week work placement in a real-world company where the students work on some UX initiative. From October-November, a group of 8 students of the UX Writing Academy worked at a company called WideView.
WideView is a SaaS company providing eCommerce businesses with a better way to manage their organization a improve performance.
WideView is based in Tel Aviv and has around 50 employees.
WideView serves primarily the following types of clients:
The software is used by head roles in eCommerce organizations: CEO, Head of eCommerce, Head of Operations, CMO, and COO.
Product writing. The copy inside the SaaS platform needs to be mapped out and smoothed out, with the use of the best UX writing practices. All existing copy was written by joint cooperation, but without a dedicated UX Writer. The two main areas that need attention are onboarding flow and landing page copy.
This project involves a holistic UX copy audit of the entire software and improving the copy in individual user flows. Additionally, depending on the number of students, a style guide can be created, reflecting the brand tone, and specifying the rules for the use of language.
The main area of focus as far as the product is concerned is the onboarding process where students are expected to work on the copy, as well as suggest ways to make onboarding easier and more understandable (e.g. through walkthroughs and tutorials).
The secondary area of focus is conducting a copy audit and subsequent optimization of the landing page of WideView's website.
Another part of the project involves reviewing and expanding the user personas.
As of now, the scope involves approximately 10 screens for onboarding and between 6-10 screens for the platform, but a more concrete idea will be put in place after the start of the project.
All UX copy will be made available in AdobeXD after students have signed an NDA.